Get Holiday Ready: Reputation, Reviews & SEO for Small Business

Get your business holiday-ready. As consumers turn to Google, social media, and online reviews to decide where to shop, dine, donate and do business this season, now is the perfect time to make sure your digital presence is working for you.

Building a Stronger Online Presence: Reputation, Reviews & SEO for Small Business

Join the Bethlehem Chamber of Commerce, Bret Dewhurst of BBB Upstate New York, and Tim Blake of BBB Techs for a practical, hands-on workshop designed to help businesses strengthen their online presence ahead of the busy holiday season.

You'll learn how to manage and protect your online reputation, encourage and respond to customer reviews, understand the basics of search engine optimization (SEO), and identify opportunities to improve your website's visibility in search results. Whether your website is built on Wix, Squarespace, or another platform, you'll leave with actionable tips you can put to work immediately. This is the perfect opportunity to make sure customers can find you online as holiday shopping, events, and year-end promotions ramp up. 

Attendees are encouraged to bring a laptop and stay for an interactive working session following the presentation where presenters and Chamber staff will be available to answer questions, troubleshoot website challenges, and provide guidance tailored to your business.

Topics include:

• Online reputation management and customer reviews
• Social media and business credibility
• SEO fundamentals and how search rankings work
• Website best practices for small businesses
• Preparing your online presence for the holiday shopping season
• Live Q&A and website support session