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How to Finish the Year Strong and Set Your Bethlehem Business Up for Success

As we slide into the fourth quarter of the year, it's important to start thinking about how you can finish the year strong and set your business up for success. There are a few key areas you'll want to focus on, including evaluating your goal achievement for the year, outlining new goals for the coming year, planning your holiday marketing, stocking up on inventory, reviewing your accounting, organizing your tax paperwork, and changing your business structure if necessary. Updating your website and social media profiles is also a good idea. By taking care of these things now, you'll be in a good position to hit the ground running when another year comes around.


Evaluating Goal Achievement for the Year


One of the first things you should do as you wrap up the fourth quarter takes a look at how you did in terms of achieving your goals for the year. Did you hit all of your targets? Are there any areas where you fell short? What went well and what didn't? Answering these questions will give you a better idea of what to focus on in the coming year.


Outlining New Goals for the Coming Year


Once you've taken stock of your achievements for the past year, it's time to start thinking about what you want to accomplish in 2022. What are your goals? What do you want to achieve? Be realistic in setting your goals so that you can achieve them. And don't be afraid to dream big!


Planning Your Holiday Marketing


If you haven't already started planning your holiday marketing, now is the time to do it. The holidays are a crucial time for many businesses, so you'll want to make sure you're prepared. Think about what promotions you want to run and how you're going to market them. Get creative and have fun with it!


Speaking of creativity, why not create a PDF gift guide brimming with eye-catching product images and sales info to help get the word out? You could even use this free tool to split your gift guide into multiple PDFs and share them with different social media groups for more targeted marketing, potentially expanding your customer base even further.


Stocking Up on Inventory


The next vital task on your to-do list involves stocking up on inventory so that you're prepared for the holiday rush. No one wants to run out of items they need or have to wait weeks for them to come back in stock, so plan!


Reviewing Your Accounting


It's also important to review your accounting as we close out the year. Make sure all of your expenses are accounted for and that everything is in order. This will make doing your taxes much easier come January.


Organizing Tax Paperwork


Speaking of taxes now is a good time to start organizing all of your tax paperwork. Gather everything together in one place so that you're not scrambling come tax season. This will save you a lot of headaches down the road.


Changing Your Business Structure


If your business has grown significantly over the past year or two, it might be time to change its legal structure. This is something you should talk to an accountant or attorney about so that you can make sure it's done correctly.


Updating Your Website and Social Media Profiles


Finally, take some time to update your website and social media profiles. If it's been a while since you've made any changes, now is a good time to freshen things up. Add any new products or services that you offer, update your contact information, and post some new photos or videos.


The fourth quarter is a great time to assess how far you've come over the year. So take some time to evaluate your goal achievement, outline new goals for next year, plan holiday marketing campaigns, stock up on inventory, review your accounting records, organize tax paperwork, and change your business structure if necessary. You should also update your website and social media profiles if it's been a while since you've made any changes. By taking care of these things now, you'll be able to set yourself and your business up for success in 2023!

Membership in the Bethlehem Chamber of Commerce offers invaluable benefits to entrepreneurs in our community. Join us today!